Bella Reporting Standards

The day before yesterday Rolf and I raged again. We took apart annual reports of large corporate groups. We made fun of tachometers. We showed how charts lie. We established rules. We defined standards. Some of the rules are in the example. Time runs from left to right. Only structure is shown top-down. We don’t use funny patterns. We label directly. We never label twice. We avoid legends and scales.

Rules for charts

Charts show profits (Gewinne) of TUI AG, a major German company for tourism (Touristik, red), shipping (Schifffahrt, blue), and logistics.