It’s hard to print my lovely coat. Because it’s black. And printing black is hard. I learnt that from my book. That was printed by someone who can do black well. Because he normally prints X-rays. They’re also pretty black.
Someone else printed my ad recently. Unfortunately. And we forgot the proof. Unfortunately.
As a result, the ad was “drowned”. That’s what printers say. When it’s too late.
Maybe it was the Titanic’s fault. That was on the front.
The Wall Street Journal doesn’t have a black coat. Even so, they’re printing on black more and more. Unfortunately. And drowning, like a lot of the people who were on the Titanic. Unfortunately.
Source: Wall Street Journal Europe, 2012–02–24, page 1.
Take note: Print on white if your coat’s not black.