Small things make a big difference. In design, too. When designing small things, even smaller things make an even bigger difference. Also in designing Edward Tufte’s sparklines. Sparklines come from Pixelland. Here people count every pixel. One pixel too much can ruin a whole sparkline. One pixel too few can do the same.
A good sparkline still needs good presentation:
1. Sparklines add figures and do not replace them.
Sparklines are most beautiful in tables. Normally, tables show numbers for some point in time. Sometimes, we want to know how it was before. Always, actually. Analysis means comparison. Sparklines can show each value’s history. It is wrong however to replace numbers with a sparkline.
So far: Current results for German basketball premier league

Wrong! Sparklines instead of numbers

Right! Sparklines AND numbers

2. Sparklines love colors but do not depend on them.
Publishers lamely excuse themselves for ignoring sparklines: color is so expensive! Sparklines work perfectly without any coloring.
| single-colored |
multi-colored |
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3. It’s not a sparkline without a number.
People often wonder which values a sparkline shows. This is because people forget to provide the number for the last data point. A sparkline cannot be read without. The number corresponds to the most recent value of the shown time series. This is enough to understand the value’s history.
| wrong |
right |
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4. The number belongs to the right.
If people do not forget the number, they place it left. Things which belong together must be shown adjacent. A number on the left side signals that it corresponds to the first value of the sparkline. So, the number is always on the right hand side.
Source: www.businessweek.com, as of 12/12/2006.
5. Scaling is meaning.
Note! Scaling is important. People love to lie with engineered scales. Sparklines are very small. So, scaling is very important. Often, you show multiple sparklines for comparison. On a common scale, pattern and magnitude are compared. But this only works for similar values. If scaled individually, the pattern is depicted. Look at the numbers to compare magnitude.

Bars within table cells help to compare.

6. Bars or lines?
Bars are read more easily. They consume more space though. I take bars for short series and lines for longer ones. Mostly.
| small series |
long series |
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SparkMaker helps to draw sparklines.